What Is a TLD?
Before buying a domain, there are many things to take into consideration. After thinking about the name, how it will affect your “brand” and search engine rankings (SEO) comes the time to decide the best suffix for your web address.
The suffix is called a Top Level Domain (TLD). The TLD is the last part of the domain name and, in general, has two to four letters.
For example, www.google.com
The TLD is .com.
When buying a domain with us, you can choose different TLDs. Each TLD has its own unique benefit, so you need to check which one best meets the demands of your business and your site.
How to Choose a TLD?
Many people have doubts as to how to choose the domain name for their web sites. This really is an important decision and will certainly make a difference in the future of your site.
First you need to decide what type of website you want to have and the image you would like to portray to your prospective visitors.
Think about these things for a second:
● It’s it a website for your company / business?
● Do you have a well-defined brand?
● How big is your website?
● What kind of business do you plan on building around the TLD?
● Is your website a personal blog? E-Commerce? Institutional?
These are just some of the many questions that you can ask yourself in order to help you decide what type of TLD you should choose for your website.
Only by answering these questions will you start to develop a better sense of what kind of domain is right for you.
One issue that often appears is the old question of how to choose a domain:
Should I get a short domain to be able to do a better (and easier) job of “branding” my business (both online and offline )? Or, should I opt for an EMD, (Exact Match Domain) to have the benefit of specific keywords within it?
The answer is: it depends.
Branding
If your website is for your business and you plan to grow it, then I definitely recommend that you choose a short name; one that you can easily create a brand around it.
For example:
● Apple
● Google
● Overstock
● Ebay
● Amazon
Here are some tips to help you choose a name for your brand / website:
● Short and easy to remember
● No doubts with pronunciation and writing of the name
● Unique
● If possible, names to recall what you do (example: pizzadelivery.com)
* Note – Another advantage of having a brand name as your domain is that you can focus your link –building around your brand.
EMD – Exact Match Domain Names
This concept is simple.
Basically, if you want to rank for the keyword “easy credit”, your EMD would be easycredit.com
In the past an EMD domain would considerably increase your chances of ranking well on Google and other search engines.
Back then, people developed ranking strategies based solely on the keywords within their domain. Today, this would be deemed as something quite silly. Sure, you still get some quick results, but at the same time, you are missing out on a huge opportunity to develop a brand. SEO algorithms change constantly. And a single alteration may be enough to make your EMD worthless. If that happens, you’ll be stuck with a domain name that’s good for nothing.
Conclusion
Think long-term. SEO changes will come and go, but your brand will last forever. Also be sure to get domain hosting and domain registration from a reputable hosting provider. This will save you tons of headaches in the long run.
